Milk Studios NYC - IFB Con Feb 2012

The Business of Fashion: IFB Con in NYC

There’s a palpable energy that courses through New York City on any given day. It’s the kind of energy that makes you want to leap around town and just get things done. Being from Miami, I always feel the need to be productive. But I’m always just a little more inspired the minute my plane begins to make its descent over Manhattan, no matter the season.

That feeling was amplified on the eve of New York Fashion Week as hundreds of bloggers gathered in the spirit of fashion PR, ready to make a name for themselves and the brands they love. This was my first conference experience as an official blogger, a position I chose to take on seriously at the end of 2011. And while I never doubted its validity, attending IFB Con drove home one glimmering point: Fashion is a serious business.

Serious enough to gather the likes of Glamour (@susancernek), DKNY (@dkny), Refinery 29 (@refinery29), Bryan Boy (@bryanboy), and Bauble Bar (@baublebar), industry favorites that were all present to discuss and explore with bloggers the direction of this fledgling industry that’s changing the way business is run. Blogging is no longer the awkward distant cousin of direct marketing but rather the polished celebrity influencer you want in the front row – and we’re all thrilled to be a part of it.

The ladies (and gents) who attended were poised, chic, and ready to do business. They’ve inspired and encouraged me to keep doing what I do, and for that I’m utterly grateful.

Pics are included below, along with some shots of a few of my favorite outfits. You can keep up with these lovely ladies at their blogs:

By the way, check out the live runway shows here on YouTube.

What did you think of IFB Con? How did you fare from at the conference? Let me know in the comments below!

   

   

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